Author Archives: bcaiwa

Ayna: Internet More Popular Than Television In The Middle East

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Here, Omar Khaled, Partner Relations Manager for Arabic search engine Ayna, talks about how search is evolving in the region and the opportunities available to both local and international markets.

What are the opportunities for marketers targeting users in the region?

Internet in our region retains a substantial audience. Latest studies have shown that the MENA internet users spend more time online than watching TV throughout the day. The studies have also showed that the internet usage in our region remains at its peak all day long compared to other media. This indicates that the internet has become the number one media consumed by users during the day, thus opening new opportunities for marketers to target users in the region. In addition, some countries in this region are continuing to heavily invest in the Information & Communication Infrastructure as part of the strategies to develop local economies and increase the number of web users.

read more:http://www.multilingual-search.com/internet-more-popular-than-television-in-the-middle-east/12/10/2010/

[Free Download] The WebCertain Search And Social Report 2010

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The WebCertain Search and Social Report
WebCertain’s Global Search and Social Report is designed to give a brief overview of search and social media activity around the world.
It does not cover every country active on the internet, nor does it delve deeply into online behaviour in each market, however it highlights the key search engines and social media properties marketers should be aware of in different countries and gives an insight into what is important to internet users in those markets.

The WebCertain Search and Social Report is available to download for free and will have new markets added in the coming months.

Currently the report covers Brazil, Czech Republic, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, The Netherlands, Norway, Portugal, Russia, Slovakia, South Korea, Spain, Sweden, UK and USA.

Brazil
Population: 201, 103, 330
Est. Internet Users: 75, 943,600
Internet Penetration: 37.8%
Languages: Brazilian Portuguese

Czech Republic
Population: 10.7 million
Est. Internet Users: 5.1 million
Internet Penetration: 48.1%
Language: Czech

China
Population: 1.3 Billion
Est. Internet Users: 404 million
Internet Penetration: 28.9%
Languages: Mandarin, Wu,
Cantonese, Min Xiang, Hakka, Gan

Baidu is by far the dominant search engine in China. The main development in China this year has been Google’s withdrawal from he country, due to the government’s strict censorship policies. Chinese users are still able to access Chinese content from Google’s Hong Kong page, however they are no longer automatically redirected there directly from Google.cn.
Baidu – 64.0%
Google – 30.9%
Sogou – 0.7%

Kaixin001 – 38.5%
Xing – 17.80%
51.com – 17.12%

Denmark
Population: 5.5 million
Est. Internet Users: 4.6 million
Internet Penetration: 84.2%
Language: Danish

Google – 80%
MSN – 5%
Jubii – 7%
Eniro – 5%
Other 3%

Finland
Population: 5.3 million
Est. Internet Users: 3.6 million
Internet Penetration: 83.5%
Languages: Finnish, Swedish

France
Population: 64.3 million
Est. Internet Users: 42.3 million
Internet Penetration: 60.4%
Languages: French

Google – 89.5%
Bing – 2.8%
Yahoo – 2.5%

Germany
Population: 82 million
Est. Internet Users: 55.5 million
Internet Penetration: 67.7%
Language: German

The dominant search engine in Germany is Google, with 89% market share. The local portal t-online and Yahoo!
have a market share of 2% each. Various lesser-known search engines are available.

Germany is the third largest social networking market in the world, trailing only the US and China.

Many German users have concerns over privacy on Facebook and German officials have recently begun legal proceedings against Facebook over its use of personal data.

India
Population: 1, 173,108,018
Est. Internet Users: 81,000,000
Internet Penetration: 6.9%
Official Languages: Hindi, English

Google is the most popular search engine in India – it offers its interface in English, Hindi, Bengali, Telugu, Marathi and Tamil.
Yahoo! and Bing have a very small share, and Indian portal Rediff is also popular among Indian users.

For the first time, Facebook has overtaken Google owned Orkut as the most popular social network in India. Orkut has been the market leader in India for many years and has around 19 million users.

Italy
Population: 60 million
Est. Internet Users: 30 million
Internet Penetration: 47.3%
Language: Italian

Japan
Population: 127.4 million
Est. Internet Users: 90 million
Internet Penetration: 75%
Language: Japanese

Yahoo! – 56.2%
Google – 31.3%
Biglobe – 3.8%

The most popular social media site in Japan is Mixi, which has about 13 million registered users. Other mportant social networking sites are GREE with 6 million users and Mobage-Town, which is a mobile-only social network and attracts users by offering free games.

Mexico
Population: 111.2 million
Est. Internet Users: 30.6 million
Internet Penetration: 27.2%
Language: Spanish

The Netherlands
Population: 16,783,092
Est. Internet Users: 13,791,800
Internet Penetration: 82.9 %
Language: Dutch

Norway
Population: 4.8 million
Est. Internet Users: 4.2 million
Internet Penetration: 90.9%
Language: Norwegian, Finnish,
Sami

Portugal
Population: 10.5 million
Est. Internet Users: 5.7 million
Internet Penetration: 48.1 %
Language: Portuguese

Russia
Population: 139.4 million
Est. Internet Users: 59.7 million
Internet Penetration: 42.8%
Language: Russian

Yandex is the most widely used search engine in Russia with 68% of the market share.

Russian users prefer local social networks -Vkontake is the most popular with around 88 million users,

Slovakia
Population: 5, 470,306
Est. Internet Users: 4,063,600
Internet Penetration: 74.3%
Language: Slovak

South Korea
Population: 48.6 million
Est. Internet Users: 39.4 million
Internet Penetration: 81.1%
Language: Korean

The Korean search engine market is special in that there are three local sites that are far ahead of Google, Naver (62% market share), Daum (21%) and Nate (10%).

Spain
Population: 46.7 million
Est. Internet Users: 24 million
Internet Penetration: 78%
Language: Spanish

Sweden
Population: 9.3 million
Est. Internet Users: 8 million
Internet Penetration: 89.2%
Language: Swedish

UK
Population: 61,792,000
Est. Internet Users: 46, 683,900
Internet Penetration: 67.7%
Language: English

USA
Population: 310,232,863
Est. Internet Users: 239,893,600
Internet Penetration: 77.3%
Languages: American English,
Spanish

Google remains the market leader in the USA, however both Yahoo! and Bing have a greater share than in other markets.
Google still accounts for over 70% of all searches, with Yahoo claiming 14.43% of the market and Bing 9.86%. Ask and AOL Search held a small portion of the market, 2.32% and 1.19% respectively.

Facebook is now the most visited website in the USA,YouTube is the second most visited social media site,Twitter is also hugely popular in the US,

Yahoo-Mobaga: a Social gaming platform

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“Yahoo! Mobage” is a social gaming platform, which lets users play games that are linked PCs and mobile. It also lets users use the community functions that they’ve been using at DeNA’s mobile “Mobaga-town” from PC.
The service starts on October 1, the content will be delivered over 100 titles from its 70+ development partners.

Yahoo Mobaga: http://yahoo-mbga.jp/

Rich Snippets for Local Search

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Today, we’re announcing that your use of Rich Snippets can help people find the web pages you’ve created that may reference a specific place or location. By using structured HTML formats like hCard to markup the business or organization described on your page, you make it easier for search engines like Google to properly classify your site, recognize and understand that its content is about a particular place, and make it discoverable to users on Place pages.

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The Final Ping List

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This is a recommended ping list for a WordPress blog.

If you are using wordpress.
Here’s the updated list (just copy and paste this list into Options > Writing > Update Services):

http://rpc.pingomatic.com

http://ping.weblogs.se/

http://blogmatcher.com/u.php

http://coreblog.org/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://bulkfeeds.net/rpc

http://trackback.bakeinu.jp/bakeping.php

http://ping.myblog.jp

http://ping.bitacoras.com

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://xmlrpc.blogg.de

http://1470.net/api/ping

http://bblog.com/ping.php

http://blog.goo.ne.jp/XMLRPC

If you wanted to ping all services manually (ie. not via pingomatic) you could use the following list:

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.my.yahoo.com/RPC2

http://xping.pubsub.com/ping/

http://ping.blo.gs/

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.newsgator.com/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.blogdigger.com/RPC2

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://www.newsisfree.com/RPCCloud

http://ping.weblogs.se/

http://blogmatcher.com/u.php

http://coreblog.org/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://bulkfeeds.net/rpc

http://trackback.bakeinu.jp/bakeping.php

http://ping.myblog.jp

http://ping.bitacoras.com

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://xmlrpc.blogg.de

http://1470.net/api/ping

http://bblog.com/ping.php

http://blog.goo.ne.jp/XMLRPC

and the final list is here:

http://www.a2b.cc/setloc/bp.a2b

http://1470.net/api/ping

http://a2b.cc/setloc/bp.a2b

http://api.feedster.com/ping

http://api.moreover.com/ping

http://api.moreover.com/RPC2

http://api.my.yahoo.co.jp/RPC2

http://api.my.yahoo.com/ping

http://api.my.yahoo.com/RPC2

http://api.my.yahoo.com/rss/ping

http://audiorpc.weblogs.com/RPC2

http://bblog.com/ping.php

http://bitacoles.net/notificacio.php

http://bitacoles.net/ping.php

http://bitacoras.net/ping

http://blo.gs/ping.php

http://blog.goo.ne.jp

http://blog.goo.ne.jp/XMLRPC

http://blogbot.dk/io/xml-rpc.php

http://blogdb.jp

http://blogdb.jp/xmlrpc

http://blogdigger.com/RPC2

http://blogmatcher.com/u.php

http://blogoole.com/ping/

http://blogoon.net/ping/

http://blogpeople.net/ping

http://blogroots.com/tb_populi.blog?id=1

http://blogsearch.google.ae/ping/RPC2

http://blogsearch.google.at/ping/RPC2

http://blogsearch.google.be/ping/RPC2

http://blogsearch.google.bg/ping/RPC2

http://blogsearch.google.ca/ping/RPC2

http://blogsearch.google.ch/ping/RPC2

http://blogsearch.google.cl/ping/RPC2

http://blogsearch.google.co.cr/ping/RPC2

http://blogsearch.google.co.hu/ping/RPC2

http://blogsearch.google.co.id/ping/RPC2

http://blogsearch.google.co.il/ping/RPC2

http://blogsearch.google.co.in/ping/RPC2

http://blogsearch.google.co.it/ping/RPC2

http://blogsearch.google.co.jp/ping/RPC2

http://blogsearch.google.co.ma/ping/RPC2

http://blogsearch.google.co.nz/ping/RPC2

http://blogsearch.google.co.th/ping/RPC2

http://blogsearch.google.co.uk/ping/RPC2

http://blogsearch.google.co.ve/ping/RPC2

http://blogsearch.google.co.za/ping/RPC2

http://blogsearch.google.com.ar/ping/RPC2

http://blogsearch.google.com.au/ping/RPC2

http://blogsearch.google.com.br/ping/RPC2

http://blogsearch.google.com.co/ping/RPC2

http://blogsearch.google.com.do/ping/RPC2

http://blogsearch.google.com.mx/ping/RPC2

http://blogsearch.google.com.my/ping/RPC2

http://blogsearch.google.com.pe/ping/RPC2

http://blogsearch.google.com.sa/ping/RPC2

http://blogsearch.google.com.sg/ping/RPC2

http://blogsearch.google.com.tr/ping/RPC2

http://blogsearch.google.com.tw/ping/RPC2

http://blogsearch.google.com.ua/ping/RPC2

http://blogsearch.google.com.uy/ping/RPC2

http://blogsearch.google.com.vn/ping/RPC2

http://blogsearch.google.com/ping/RPC2

http://blogsearch.google.com/ping/RPC2

http://blogsearch.google.com/ping/RPC2

http://blogsearch.google.de/ping/RPC2

http://blogsearch.google.es/ping/RPC2

http://blogsearch.google.fi/ping/RPC2

http://blogsearch.google.fr/ping/RPC2

http://blogsearch.google.gr/ping/RPC2

http://blogsearch.google.hr/ping/RPC2

http://blogsearch.google.ie/ping/RPC2

http://blogsearch.google.in/ping/RPC2

http://blogsearch.google.it/ping/RPC2

http://blogsearch.google.jp/ping/RPC2

http://blogsearch.google.lt/ping/RPC2

http://blogsearch.google.nl/ping/RPC2

http://blogsearch.google.pl/ping/RPC2

http://blogsearch.google.pt/ping/RPC2

http://blogsearch.google.ro/ping/RPC2

http://blogsearch.google.ru/ping/RPC2

http://blogsearch.google.se/ping/RPC2

http://blogsearch.google.sk/ping/RPC2

http://blogsearch.google.tw/ping/RPC2

http://blogsearch.google.us/ping/RPC2

http://blogshares.com/rpc.php

http://blogsnow.com/ping

http://blogstreet.com/xrbin/xmlrpc.cgi

http://blogupdate.org/ping/

http://bulkfeeds.net

http://bulkfeeds.net/rpc

http://catapings.com/ping.php

http://coreblog.org/ping

http://effbot.org/rpc/ping.cgi

http://feedsky.com/api/RPC2

http://fgiasson.com/pings/ping.php

http://hamo-search.com/ping.php

http://holycowdude.com/rpc/ping/

http://imblogs.net/ping/

http://lasermemory.com/lsrpc/

http://mod-pubsub.org

http://mod-pubsub.org/kn_apps/blogchatt

http://mod-pubsub.org/knapps/blogchatt

http://mod-pubsub.org/ping.php

http://newsblog.jungleboots.org/ping.php

http://newsisfree.com/RPCCloud

http://packetmonster.net/xmlrpc.php

http://ping.amagle.com

http://ping.amagle.com/

http://ping.bitacoras.com

http://ping.bitacoras.com

http://ping.blo.gs

http://ping.blogg.de/

http://ping.bloggers.jp/rpc

http://ping.blogoon.net/

http://ping.blogs.yandex.ru/RPC2

http://ping.cocolog-nifty.com/xmlrpc

http://ping.exblog.jp/xmlrpc

http://ping.fakapster.com/rpc

http://ping.fc2.com/

http://ping.feedburner.com

http://ping.feeds.yahoo.com/RPC2/

http://ping.kutsulog.net/

http://ping.myblog.jp

http://ping.namaan.net/rpc

http://ping.rootblog.com/rpc.php

http://ping.snap.com/ping/RPC2

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://ping.weblogs.se

http://ping.wordblog.de/

http://pinger.blogflux.com/rpc

http://pingoat.com/

http://pingoat.com/goat/RPC2

http://pingqueue.com/rpc/

http://popdex.com/addsite.php

http://r.hatena.ne.jp/rpc

http://rcs.datashed.net

http://rcs.datashed.net/RPC2

http://rpc.blogbuzzmachine.com/RPC2

http://rpc.bloggerei.de/ping/

http://rpc.blogrolling.com/pinger

http://rpc.britblog.com/

http://rpc.icerocket.com:10080

http://rpc.newsgator.com/

http://rpc.pingomatic.com

http://rpc.reader.livedoor.com/ping

http://rpc.tailrank.com/feedburner/RPC2

http://rpc.technorati.com/rpc/ping

http://rpc.twingly.com

http://rpc.weblogs.com/RPC2

http://rpc.wpkeys.com

http://services.newsgator.com/ngws/xmlrpcping.aspx

http://signup.alerts.msn.com/alerts-PREP/submitPingExtended.doz

http://snipsnap.org/RPC2

http://syndic8.com/xmlrpc.php

http://thingamablog.sourceforge.net/ping.php

http://topicexchange.com

http://topicexchange.com/RPC2

http://trackback.bakeinu.jp/bakeping.php

http://wasalive.com/ping/

http://weblogues.com/ping/

http://weblogues.com/RPC/

http://www.a2b.cc

http://www.a2b.cc/setloc/bp.a2b

http://www.bitacoles.net/ping.php

http://www.blogdigger.com/RPC2

http://www.bloglines.com/ping

http://www.blogoole.com/ping/

http://www.blogoon.net/ping

http://www.blogpeople.net

http://www.blogpeople.net/servlet/weblogUpdates

http://www.blogroots.com

http://www.blogroots.com/tb_populi.blog?id=1

http://www.blogroots.com/tbpopuli.blog?id=1

http://www.blogsdominicanos.com/ping/

http://www.blogshares.com/rpc.php

http://www.blogsnow.com/ping

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://www.catapings.com/ping.php

http://www.feedsky.com/api/RPC2

http://www.holycowdude.com/rpc/ping/

http://www.imblogs.net/ping/

http://www.lasermemory.com

http://www.lasermemory.com/lsrpc

http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php

http://www.mod-pubsub.org/knapps/blogchatter/ping.php

http://www.mod-pubsub.org/ping.php

http://www.newsisfree.com/RPCCloud

http://www.newsisfree.com/xmlrpctest.php

http://www.octora.com/add_rss.php

http://www.popdex.com

http://www.popdex.com/addsite.php

http://www.snipsnap.org

http://www.snipsnap.org/RPC2

http://www.wasalive.com/ping/

http://www.weblogues.com

http://www.weblogues.com/RPC

http://www.xianguo.com/xmlrpc/ping.php

http://www.zhuaxia.com/rpc/server.php

http://xmlrpc.blogg.de

http://xping.pubsub.com/ping

http://zhuaxia.com/rpc/server.php

http://zing.zingfast.com

Reference Articles:
WordPress Ping List

WordPress Compressed All-Inclusive Ping List

Google Webmaster: Unifying content under multilingual templates

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If you have a global site containing pages where the:

  • template (i.e. side navigation, footer) is machine-translated into various languages,
  • main content remains unchanged, creating largely duplicate pages,

and sometimes search results direct users to the wrong language, we’d like to help you better target your international/multilingual audience through:

A new solution for localized templates

First of all, just to be clear, the strategy we’re proposing isn’t appropriate for multilingual sites that completely translate each page’s content. We’re trying to specifically improve the situation where the template is localized but the main content of a page remains duplicate/identical across language/country variants.

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How to become a trusted website to increase your search engine rankings

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The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google’s first result page, you have to make sure that search engines trust your site.

There are several things that you can do to show search engines that your website is trustworthy:

1. Get links from seed sites or from websites that are linked from seed sites

Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by Google then a link from Apple.com will have a positive effect on the TrustRank of your website.

Of course, it is very difficult to get a link from a trusted seed site. Fortunately, the websites that are linked from the seed sites also have a positive effect on the linked sites.

If Apple.com links to website site2.com, website site2.com links to website site3.com and website site3.com links to your website then your website will still get a good TrustRank.

2. Get links from related websites

Does your website get links from related websites and does it link to other related websites?

Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic? The better your website is integrated in a network of topical sites (by different owners), the more likely it is that your website is a good resource for that topic.

3. Don’t link to spam websites

Avoid links to websites of dubious quality. If a website is a known spammer, do not link to the site at all.

If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

4. Try to get links from social networks

The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

5. Offer more than just a few websites

A website that consists of only one page won’t be considered an authority website. Search engines want to show good websites with good content in the search results.

If your website has many pages that contain great content about a certain topic then it is much easier to get a good TrustRank.

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Alibaba injection Sogou: Sohu Alibaba formal marriage

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Sohu Alibaba formal marriage of the two Internet giants will send power search engine market.

August 9, 2010, Sohu and Alibaba, Yunfeng Fund to sign “preliminary non-binding letter of intent”, Sogou Sohu will split into independent companies, and the sale of preference shares in the form of additional funds to Alibaba and 16% Yunfeng Sogou shares, while at the same price to the Sohu CEO Charles Zhang, Chairman and individual venture company owned 16% of additional remaining 68% held by Sohu.

Sogou after independence, this has the Sohu, Charles Zhang, Alibaba, and Yunfeng Fang Gudong Fund 4. However, considering the Charles Zhang of the Sohu and Yunfeng Ma is to the right to speak it looks more like the two together, Alibaba and Sohu’s a great depth of sincerity of cooperation.

The center is co-found dog, it is the primary beneficiary and financing spin-off.

Although the dog found the same as Baidu, with a variety of vertical search, “Go” platform, Creative Labs, but the web side of these products in addition to music, maps and a few other applications, and the rest is slowly subsided. Sogou laboratory opened the official blog, the latest blog post to stay in the October 29, 2008, and “Go” in the headline article, published one day only four back.

Fortunately, compared with the web side and found the dog for a client to the firm from unexpected success. Web client from the client to the “curve into the” Search has become the focus of survival and development of the dog – the client as the final technical innovation Sogou soil. Currently, Sogou input method occupy 70% of the input absolute market share, while also continue to search optimization of a dog after the browser to get the reputation and the number of users.

Sogou Sohu has the best technology company-wide team, Xiao-Chuan Wang served as CEO, while Sogou, Sohu is also the CTO; and Sohu Zhou Lin, vice president of technology, is also the Sogou search business, responsible person. Sogou Sohu more nearly than a technology company, and input method with browser innovation has proved its capacity.

In this spin-off and financing, the company was bringing the money, and Ali brought Taobao possible depth of B2B cooperation. More importantly, brought the dog to search a spin-off into an independent company the best time.

Almost split Sogou, Ali shares the same time, Sogou input method on upgraded – user input automobile, television, etc. keyword, the search bar will appear on the entry into the Taobao; Just click the semicolon, the user can directly Taobao View product search results. Although this effect can also be reached by purchasing the test of time, but it has apparently been Sogou input method to solve flow guide and the user experience a contradiction between the direction.

Alibaba is “active” search dog. Can imagine that there will be future Sogou more products become buyers and sellers to connect Taobao convergence platform resources, and these products will be in the “big Taobao” bag.

Enterprise-class platform on the real, the master user access to enterprise four channels is particularly important. Payment, search, communications, media that four channels, corresponding to the needs of enterprise products consumers find the business needs, communication needs of enterprises, to understand the needs of enterprises. And each channel will become a platform for the most basic part.

Taobao, Tencent and Baidu this three-level platform for Chinese enterprises are facing increasingly fierce competition, whether for the long tail, or Internet resources in various ways to win customers, will eventually return to the control of four channels up.

Payment is a long entry Taobao; vector, Taobao is to march in their own way in an orderly manner; newsletter, Ali Want Want also to maintain a certain demand. Only search after the break with Baidu, Taobao need to rediscover their own way this channel. Taobao need in the search field to find the ideal partner to strengthen its own search capabilities.

The SEO pyramid: do the right things in the right order

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Search engine optimization is not difficult but it has to be done right. If you do the right things then you still might not succeed. The reason for that is that you have to do the right things in the right order.

1. Keywords

The keywords that you choose for your search engine optimization activities greatly influence your online success. If you target the wrong keywords, all of your efforts will be in vain.

2. On-page optimization

Once you know the keywords for which you want to be ranked, you have to optimize your web pages for these keywords. Optimize as many different pages for as many different keywords as possible.

3. Usability and conversion optimization

Even if your website gets hundreds of visitors per day, it still might not deliver sales because the web pages are not user friendly.

4. Link building

When all other elements are in place, you can start to get backlinks for your website. In general, more than one web page has been optimized for a given search term so the web page with the best backlinks will be listed in the top results on Google.

All elements must be in place and they must be in the right order

If you just have links then you won’t get sales if your web pages don’t convert. If you have optimized web pages, they won’t help you if they are optimized for the wrong keywords.

If you have the right keywords and well optimized web pages that convert then you still need good backlinks to get on Google’s first result page.

FROM: Free SEO News

Ken McGaffin Interviewed by Eric Enge

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Wordtracker recently announced their new link building tool, Word Tracker Link Builder. This tool is based on the Majestic SEO link database.

Interview Transcript

Eric Enge: Could you tell me a bit about the nature of how you’ve worked with Majestic?

Ken McGaffin: We’ve worked very closely with Majestic for the last two years. They have been providing us with specific keyword information, which really adds value to the metrics we are able to do. Because they also have tremendous backlink information, we have been looking at ways to also utilize that. Link analysis is brilliant because, when used the right way, there are absolutely fantastic things to find out and understand.

People ultimately want to build links so when we were thinking about this tool, our thought was to work very closely with Majestic, take their information via an API, and build a tool around that information. Ideally, the tool would not only analyze inbound links, but would also help people through the process of link building, which is where we see ourselves adding value. It’s not simply taking the API from Majestic and labeling it. Our goal is to offers real value in terms of people researching, and implementing link campaigns.

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